Tea Heaven was founded on the belief that Indonesia produces some of the world's finest teas, yet many of its highest-quality harvests receive greater recognition abroad than at home. To help shift this perception, Tea Heaven sources most of its collection from local producers while introducing a curated selection of international teas that celebrate tea traditions from around the world.

I developed the brand identity from concept through execution, creating a visual language that reflects Tea Heaven’s dedication to quality, craftsmanship, and tea culture. The identity brings clarity to a collection of tea varieties across green tea, black tea, and herbal tisanes, while balancing contemporary refinement with a deep appreciation for the heritage and diversity of tea.